7 Merchandise Giveaway Ideas for Your Winery or Brewery
With the holidays coming up, the demand for wine and other alcoholic beverages is likely to increase. After all, what’s a family event without some wine or beer?
If you own a winery or brewery, you’ll want to take advantage of this time of the year. Holding a giveaway of your merchandise is a great way to go about this. Because these kinds of promotions are largely driven by social media, it’s a cost-effective way to increase your brand visibility. You might even be able to tap into new markets such as pet parents.
Now, this doesn’t necessarily mean that you need to market your alcoholic products to pets. In fact, your giveaway items don’t need to involve actual alcohol at all. Keep things interesting and pet-friendly with these giveaway ideas:
Branded Pet Toys
Wine- or beer-themed pet toys are a great way to capture your customers’ attention. These products are also the perfect gift to keep their animal companions entertained during holiday get-togethers. You can get creative and create miniature toy versions of your best-selling products. For example, you could create wine bottle dog toys or cat teasers made to look like popping champagne. These make for cute prizes that any pet owner and fur baby will appreciate.
Pet-shaped Bottle Stoppers
Losing a cork after opening a bottle of wine can be annoying. Fortunately, you can always get a bottle stopper to reseal them. Give pet parents a fun way to personalize their wine bottles with a set of pet-themed bottle stoppers. You can even go one step further by making your prize completely bespoke. For instance, you can create bottle stoppers featuring pictures of each giveaway winner’s pet.
Pet-Safe Alternatives to Alcohol
Did you know that dog beer and cat wine are actual products out on the market? Because these non-carbonated drinks don’t contain any actual alcohol, these tasty treats can be safely consumed by your pets. Additionally, many kinds of dog beer don’t contain any hops. Instead, they are usually made with some type of meat broth and malt extract. Meanwhile, certain brands of cat wine contain fresh beet juice infused with catnip to give kitties their own kind of high. Consider partnering with a company that produces these beverages, as they may be able to create customized versions with your branding on the label.
Animal-shaped Wine Fizzers
Wine fizzers make drinking a glass of wine more flavorful and fun. Why not shake things up by giving away a set of dog- or cat-shaped wine fizzers as prizes? As these fizzers dissolve in wine, they gradually release food-safe glitter, turning your ordinary glass of alcohol into an Instagram-worthy beverage. This is also a great way to market your own products if you already sell wine fizzers to begin with.
Cork Display Holders
Pet parents who want to show off their love for wine will be more than happy to join your giveaway to potentially receive an animal-shaped cork display holder. The best part is that these displays won’t only be showcased during special occasions, as they can be used to add some visual interest to any living space. For instance, cork displays can be hung on a wall or used as a centerpiece on any coffee table.
Even if the giveaway winners may not be alcohol connoisseurs themselves, they may have friends and relatives who are. So if you’re looking for a future-proof giveaway item, going for something ornamental is always a good idea.
Pet-Themed Glass Markers
Some people like making their wine glasses look cuter or funnier by decorating them with glass markers. They’re also a practical way to prevent guests from accidentally picking up the wrong drink. They are most commonly sold in the form of stick-on felt markers or dishwasher-safe silicone mini-charms. That said, there are a number of interesting designs out there that can suit a variety of tastes. You could try coming up with animal-shaped glass markers to draw in pet parents who love to host parties or events.
Did you know that wine lovers like to use a special type of coaster for their wine bottles? These are called wine bottle coasters. As the name implies, these products act as a barrier to keep a sweating bottle from creating condensation rings on wooden tables. You can easily customize these coasters by decorating them with your company logo. You can even go the bespoke route and add a printed image of the giveaway winner’s pet to the surface of the coaster.
When it comes to choosing the right giveaway items, it’s important to keep things fresh. And given the rise in pet ownership these past few years, you don’t want your winery or brewery to miss out on marketing to pet parents. With a bit of creativity and some clever marketing, you’ll definitely be able to cater to unique new audiences.